A system that makes the ZDF circle a flexible platform: it can vary in size, position and colour,

is responsive and interacts with the image content. It is a stage for the broadcast formats and at

the same time a branding element. Another component of the design is the new house font ZDF Type, which underlines the self-confident appearance of the broadcaster and optimally serves the communication goals on all formats in all media.

Client: Zweites Deutsches Fernsehen

Agency: Serviceplan & thefinest

Creative Lead: Matthias Harbeck, Christian Sommer

Head of Design: Benjamin Hug

Senior Art Direction: Mischa Bakman