The new Spicy Chicken McNuggets - with 7 different sauces. You deciden make them even hotter or, if you like, softer. We put these amazing USP in a slightly different way. The result are 4 situations taken from everyday life... just from the point of view of a Spicy Nugget.

Client: McDonald’s Deutschland


Agency: thjnk München GmbH



Creative Direction: 
Dimitrios Arampatzioglou & Desiree Leiprecht.

Senior Art Direction: Mischa Bakman
Text: Lukas Lerchel

Director: Ismail Acar

Production: The Shack Production